Customer Insights Analyst

Date PostedFebruary 20, 2018
IndustryTV Jobs
Job StatusFull-time
SalaryNot Specified

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Sinclair is looking for a sales and finance savvy Customer Insights Analyst who is passionate about uncovering the “why” behind consumer decisions and marketplace dynamics to drive customer needs. The Customer Insight Analyst will need to be the subject matter expert and enterprise resource for analyzing, synthesizing and communicating customer analytics and insights throughout the organization. You will support business decisions through the effective use of data and assist in the continuous improvement and expansion of our company wide cutting-edge CRM platform. Additionally, you'll assist in the development of sales and customer analytics to enable Sinclair to create predictive and prescriptive tools for our sales force, improving both sales and the servicing of our customers’ needs.


  • Develop analytics about current and potential customers in the sales pipeline to achieve an increase in revenue levels
  • Play an integral part continued development, management, and administration of the new enterprise wide CRM platform.
  • Leverage business and financial experience to evaluate current performance levels as well as potential improvements
  • Assist in developing and sharing best practices tools in order to formulate insights that drive business and sales
  • Contribute to the expansion of Sinclair's 1st party customer data and integrate with 3rd party data
  • Work on developing analytics to match linear inventory to consumer brands to increase sales opportunities
  • Track and report on potential and executed cost savings
  • All other duties as assigned


  • BA or BS degree, preferably in Finance, Business, Statistics or similar technical field
  • Minimum of 5 years’ experience in data-intensive marketing, business, or financial analytics
  • Basic understanding of CRM system, customer analytics, and data governance
  • Knowledge and experience with third party data systems and how to incorporate and use that date to enrich analytics
  • Experience in evaluating sales trends
  • Strong organization, time management, and communication skills
  • Ability to work both independently and as a team at all levels of an organization to obtain knowledge that facilitates resolution
  • Broadcast Sales experience a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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