Advertising Director

Date PostedFebruary 16, 2018
IndustryNewspapers / Wires
Job StatusFull-time

The Hendersonville Lightning, a hyper-local weekly newspaper and website covering the most coveted retirement community in Western North Carolina, has an opening for advertising director. Based in the Blue Ridge mountains, the Hendersonville Lightning is a locally owned locally operated weekly print publication and 24-7 website that has won numerous state and national awards and drawn a loyal and appreciative audience. We’re celebrating five years of outstanding circulation growth in both mailed subscriptions and single copy sales. Profiled by Forbes magazine in December 2015 as “the future of local print journalism,” the Lightning offers an incredibly high ceiling for the next advertising director. We’re a lean and efficient shop where everyone is cross-trained. Job requirements include a minimum of five years’ experience in print and online advertising sales, a proven advertising sales record, ability to create, plan and produce new and profitable campaigns, ability to understand and perform all aspects of newspaper and website ad sales, Mac and Adobe CS-based ad creation, posting of ads to the website, understanding of newspaper production, circulation and marketing, knowledge of small market sales and marketing strategies, forecasting and budgeting. The ad director must be literate. Most important attributes are passion for the job and for the product and ability to work independently. Base pay plus an aggressive commission and gain-sharing for year over year retail sales increases. Label attachments like this: Name(e.g.JillSmith)AdDirectorLetter or NameAdDirectorResume. No spaces.

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