Lead Social Media Producer

Date PostedFebruary 15, 2018
IndustryDigital Media
Job StatusNot Specified
SalaryNot Specified

Syracuse.com, Central New York’s leading media company, is looking for a Lead Social Media Producer.  The right candidate will be self-motivated, highly organized and well-versed in industry trends.  As Lead Social Media Producer, you will help set the social media strategy for Syracuse.com on all major platforms, using analytics, company goals and industry trends to help guide your decisions. 

We’re seeking candidates with a minimum of 2-5 years of experience working at a daily news organization.  Reporting to the Director of Digital Operations, the Lead Social Media Producer will oversee a second social producer and collaborate with many others in the newsroom, including the sports, breaking news and video managers, to help maximize audience growth and social opportunities.

Broad knowledge of the Central New York area, including news, sports, and entertainment is a plus.

To be a good fit for the Lead Social Media Producer position you will have:

  • A Bachelor’s degree in journalism or communications.
  • At least 2 years of relevant, professional newsroom experience.
  • Proven ability in managing social media accounts across a variety of platforms, including Facebook, Twitter, Instagram, YouTube and Snapchat.
  • Familiarity with audience engagement metrics across platforms and an ability to translate them into actionable data.
  • Strong multimedia skills, including ability to edit video for social.
  • Willingness to engage audience on social media.
  • Ability to adapt quickly to new technologies.
  • The ability to multitask, work independently under deadline pressure and prioritize tasks.
  • Demonstrated writing and organizational skills.
  • Solid understanding of the news industry and local market.
  • Strong leadership and decision-making skills.
  • Ability to work a flexible schedule as needed, including some nights, holidays and weekends

Advance Media New York is a digitally focused news and information company serving Central New York. Advance Media New York publishes and operates an extensive portfolio of digital and print products featuring comprehensive in-depth content from Central New York's largest news organization. Advance Media New York's flagship brands are syracuse.com, the leading website in the region, and The Post-Standard newspaper, which has served the community since 1829.
Advance Media New York is a part of Advance Local, one of the largest media groups in the U.S. reaching more than 40 million consumers through its 12 local news and information websites and more than 30 newspapers.
Advance Media New York is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.


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