Marketing Consultant

WXLV-TV, Winston-Salem, North Carolina

Date PostedJanuary 29, 2018
IndustryTV Jobs
Job StatusFull-time
SalaryNot Specified

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all the major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

WXLV and WMYV is looking for an enthusiastic, motivated Marketing / Sales Consultant who will meet or exceed revenue goals by designing creative client campaigns that drive desired business results. We are looking for someone who can connect with clients and help them achieve their business objectives through effective TV and digital advertising.

In this position, you will be responsible for:

  • Generating revenue for the station and meet monthly goals through effective outside sales techniques
  • Developing new business and create results for clients through creative and effective targeted campaigns
  • Researching and building campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation
  • Establishing trusting relationships with clients, community and Sinclair and meet all commitments with adequate preparation, delivery and follow-through
  • Growing your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
  • Meeting or exceeding revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
  • Growing share of clients’ advertising spend while increasing their overall spend
  • Supporting the quality deliverables to drive client results
  • Supporting the collection of receivables
  • Building and enhancing sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing
  • Developing capabilities to produce creative and effective campaigns

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