Social media and digital storytelling coach

Gannett/The News-Press, Fort Myers, Florida

Date PostedJanuary 12, 2018
IndustryNewspapers / Wires
SpecialtyEditorial
Job StatusFull-time
SalaryNegotiable
Websitehttp://news-press.com
Description:

 

Social media and digital storytelling coach

Are you a strong journalist and digital innovator, but also have a knack for helping and teaching others? If you get your gratification from coaching journalists on how to get the most attention to their journalism, if you are an innovative multimedia journalist with expertise in social media, SEO and digital storytelling, if you have a creative way of approaching storytelling, this is the perfect position for you.

In this job, you’ll coach and direct digital work in our newsroom, focusing on social media and alternative story formats. You’ll collaborate and help guide journalists before, during and after content development. You’ll work side-by-side with senior leaders and topic teams to innovate and to elevate our journalism.

Candidates must have at least five years of journalism experience, including editing experience. Excellent leadership, team building and coaching skills are required and experience in leading change and innovation is helpful. Advanced knowledge of social media and digital analytics tools is preferred.

 

Job description:

Job title: Social media and digital storytelling coach

Main Function

Coaches and directs digital work of newsroom journalists, focusing on social media, alternative story formats and storytelling. Guides journalists before, during and after content creation, using best practices to promote content and engage audiences, sometimes taking a hands-on approach to accelerate digital content to publication, including working as a senior digital producer. Works with senior leaders and topic teams to innovate and elevate content.

 

Typical job duties

  • Coaches and directs digital work of newsroom journalists, focusing primarily on SEO, social media, alternative story formats and storytelling. 60%
  • Works side-by-side with editors, reporters and photographers to set digital goals and develop individualized and topic-specific audience engagement strategies. 20%
  • Identify and collaborate with social media and digital leaders in the community. 10%
  • Creates and conducts training. 10 %

Knowledge and Skills

  • Excellent leadership, team building and coaching skills.
  • Experience in leading change and innovation.
  • Advanced knowledge of emerging audience analytic tools as well as existing analysis and social media tools such as Omniture, Chartbeat, Crowdtangle, Excel data, Facebook, Twitter, Snapchat, Instagram and Google Analytics and the ability to interpret and apply such data.
  • Ability to produce and edit video stories.
  • Advanced knowledge of social media and customer feedback tools, including how to respond and engage customers on digital platforms in the public space.
  • Deep understanding of and curiosity about competition for our customers' time and money.
  • Advanced understanding of various news and information content management systems.
  • Expertise in digital programming for desktop, mobile, tablet, social and emerging platforms.
  • Knowledge of database and data visualization programs
  • Core journalism skills (reporting, producing, editing).

Exceptional planning and organizational skills.

Self-motivation and self-direction.

Industry knowledge.

Effective communicator; able to get along with diverse personalities.

Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.

 

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