Digital Marketing Specialist

M. Roberts Media, Longview and Victoria, Texas

Date PostedDecember 19, 2017
IndustryDigital Media
Job StatusFull-time
SalaryNot Specified
Description:

M. Roberts Media is seeking an experienced, creative Digital Marketing Specialist to help us promote our suite of digital services.  We need an energetic, driven individual to combine their knowledge of web and digital marketing with their business acumen to bring greater brand awareness, increase lead generation and increase customer engagement across all markets.  Opportunities are available in both the Longview, TX and Victoria, TX offices.

 

Position responsibilities include:

  • Keeping up with and educating others on the latest digital and social media trends
  • Training sales staff on digital offerings, digital reporting and effective digital campaigns
  • Developing current and new digital offerings
  • Assisting the Advertising Director with sales strategy development and implementation
  • Identifying digital opportunities/generating leads across all markets
  • Participating in sales campaigns and blitzes
  • Analyzing market trends and competitive initiatives and identifying strategies for increasing market shares and product usage
  • Developing and implementing tracking tools to measure digital media ROI and effectiveness
  • Serving as a passionate representative of the brand

 

The ideal candidate will have the following experience:

  • 3+ years of experience in digital marketing and audience development; experience in media sales is a plus
  • Excellent written and verbal communication skills
  • Solid understanding of digital marketing disciplines, including website, SEO, SEM and Google Analytics
  • Demonstrated ability to develop and execute sales and marketing strategies
  • Ability to multi-task and prioritize while maintaining a professional and positive attitude
  • Experience prospecting and developing new contacts 
  • Excellent computer skills

 

Candidates must:

  • Have a valid driver’s license and auto insurance
  • Be able to travel occasionally as needed
  • Be able to work occasional nights and/or weekends as needed
  • Be able to successfully complete a drug screen and background check

 

We offer competitive base salary and commission plan, benefits (including medical, dental, vision, life insurance, short and long term disability), 401k retirement plan, and generous Paid Time Off.

 

If you’re the right candidate for this exciting opportunity, send your resume to jbilbrey@news-journal.com.

 

M. Roberts Media is a diversified media and marketing company that delivers unique experiences for both consumers and advertisers.  Our portfolio includes three daily and one bi-weekly newspapers, several niche products and digital properties, and TCM Printing, a full service commercial print and direct mail operation.

 

EOE/M/F/V/D

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