Director of Product

Date PostedDecember 12, 2017
IndustryTV Jobs
Job StatusFull-time
SalaryNot Specified

Make your mark in the broadcast and digital media landscape!

We seek a Director of Product up to the challenge of leading the team charged with defining and developing the most effective omni-platform news and entertainment publishing tools and audience experiences in the industry.


As the Director of Product, you will be expected to develop, lead, and mentor a team of product managers that…

  • Collaborates with the senior leadership, product managers, and engineering, design, and quality leaders to create and evolve a vision, strategy, and three-horizon roadmaps across our portfolio of Digital Products to address customer problems in a way that aligns with the company’s mission, goals, and strategic initiatives, and accomplishes business objectives.
  • Evangelizes a customer-, business-, and design-centric product development ethos within Sinclair Digital.
  • Integrates research and qualitative and quantitative data analytics into your product team’s methodology
  • Takes calculated risks to make big gains to solve customer problems and achieve business goals, but knows how to mitigate the downside.
  • Builds consensus and excitement with multiple stakeholders for the product vision and roadmap.
  • Executes against that vision and strategy across a matrix organization
  • Influences key stakeholders (including senior executives) on the design and implementation of our product and service offerings.
  • Defines successful customer and business outcomes for your product(s), and track against those key performance indicators (KPIs).
  • Effectively kicks-off the design and engineering teams efforts and guides them through deployment and operations to deliver the expected outcomes.
  • Fosters collaboration with the design team to create engaging user experiences, with the engineering and quality assurance teams to deliver every increasing, flexible business capabilities, with the sales team to increase revenue and profitability, with the program management team to ensure timely deliverables, and with other product managers to delivery cross-functional initiatives.
  • Maximizes productivity in a constantly changing environment of shifting priorities while tracking towards a product vision.
  • Regularly coordinates and communicates with senior management, executives, and other key stakeholders.
  • Continually improves the product, design and engineering cycle by implementing best of breed practices.
  • Stays current with and communicates relevant industry trends, and identify and recommend product improvements, as well as process and technology improvements.
  • Is viewed as thought leaders by the industry.
  • Specifies and tracks against objectives and key results (OKRs).
  • Contributes to the fun.


  • Proven track record of planning, leading and implementing customer- and business-centric IT product development strategy, as demonstrated by a portfolio of successful product launches.
  • Ten years of experience providing product management support to innovative software development teams with at least two years of experience leading a team of product managers, ideally including remotely located team members.
  • Experience in media/video production, streaming/broadcast media distribution, ad technology, or data analytics preferred.
  • Deep expertise with design and development of responsive websites, mobile apps, OTT apps, and related technologies.
  • Experience with content management systems, integration with back-end technologies and data sources.
  • Deep expertise of user-centric design and branding best practices and deliverables such as user flows, wireframes, and style guides.
  • Strong organizational and problem solving skills geared towards addressing root-cause issues while getting the job done.
  • Excellent written and oral communication skills.
  • Expertise in team organization, time management, decision-making and problem-solving.
  • Experience at Director level position, working with senior executives.
  • Bachelor’s degree in Computer Science, Product Design, or related field, or equivalent practical experience.
  • Ability and willingness to travel for company business.


There are few companies that can provide the breadth and depth of audience impact and scope of work that Sinclair can. Sinclair Digital is transforming how television is produced, distributed, and consumed. We are the innovation team for the largest and most diversified television broadcasting company in the country, with more local television stations than anyone and affiliations with all major networks. Our multidisciplinary team works together to create elegant solutions to the complex problems around delivering the most trusted, empathic, engaging, quality news, information, and entertainment to web, mobile, broadcast, and over-the-top (OTT) media distribution to audiences all over the country. Our digital portfolio combines websites, mobile apps, over-the-top (OTT) apps, a content management and publishing platform, and into a seamless user experiences. We run lean, move with agility, and take pride in our charter to transform the Sinclair Broadcast Group from a broadcast-centric company into a omni-platform enterprise while maintaining our corporate entrepreneurial spirit.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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