Alabama Media Group, Birmingham, Alabama

Date PostedOctober 12, 2017
IndustryDigital Media
Job StatusFull-time
SalaryNot Specified

Reckon (a division of Media Group) seeks a reporter to help our team uncover and report on issues of significance to local communities in Alabama. Reckon is socially focused news team, where interaction with the audience is essential and collaboration with other reporters is valued. The right person will have an ear for audience concerns, a facility with social media, an ease in making connections, a creative mindset and a gift for storytelling in multiple formats, from the written word to video to multimedia.


Minimum of 2 years of journalism experience with a proven ability in reporting and writing required

Proven experience building, maintaining and engaging an active audience

Ability to work independently under deadline pressure and prioritize tasks appropriately

Demonstrated reporting, writing and organizational skills

Solid understanding of news writing, journalistic ethics and story structure

Experience with search engine optimization practices

Experience with using social media to source and promote content a plus

Demonstrated capability in capitalizing on high-value topics by engaging audiences in frequency and urgency

Understanding of the methods and tools used to deliver content across a variety of platforms such as Moveable Type CMS, SCC Budgeting and Archiving System, Smartphones

Understanding imperatives of multiple platforms – print, mobile, Internet, etc.

Mastery of social media and digital interaction

Proven ability to utilize a broad set of tools to tell stories and engage the audience

Ability to leverage relationships with sources to deliver content that differentiates the organization from competitors

Ability to work independently and remotely


  • Gather information and write journalistically sound news elements for use in all media platforms, existing and future, that is: balanced and factual; timely and topical; and, well –sourced and contextually correct

  • Learn and employ all techniques for effective digital “beat-blogging” reporting across all platforms

  • Post frequent and incrementally posting throughout the day

  • Engage in story aggregation and topical link-posting

  • Monitor and engage in reader comment streams on impact pages

  • Elevate comments into new posts when appropriate

  • Interact on social media platforms, with story shares, objective commentary, promoting your topic and news organization’s content initiatives

  • Effectively employ various means for monitoring audience interest and competitors’ posting on your topic, including setting up Google alerts, Twitter and RSS feeds

  • Maintain operational communication with editor and, when applicable, production center,

  • Understand and use  hardware, software and cloud-based equipment and systems for direct-to-web production and engagement, including but not limited to:

    • a posting photographs and short videos  to the web and any internal production systems

    • remote web reporting, using laptops and smart phones

    • Understand and use our news organization’s audience traffic tracking systems and analytical reports

    • Meet production deadlines

    • Other duties as assigned.

Extensive computer use required. Some travel required.  Ability to work flexible work schedules, including nights, weekends and holidays, as needed.

Reckon is a new, social/video-driven brand that offers a mix of socially-optimized, audience-centric, accountability journalism – from video explainers to watchdog reports to on-the-news memes to long-form storytelling to data-driven graphics — while working closely with communities of interest across Alabama to help drive discussion, debate and ideas. In an era when social news drives the conversation, we need to FEEL and BE relevant, modern, sharable, interesting, immensely adaptable.

Alabama Media Group is a digital media company that operates, one of the country’s largest local websites, produces television and video programming, and publishes Alabama's three most prominent newspapers: The Birmingham News, The Huntsville Times and Mobile's Press-Register, as well as Birmingham magazine and The Mississippi Press-Register.  The company also offers digital marketing solutions – including audience targeting, search engine marketing and social media optimization; plus creative services, data analytics and event sponsorships.

Alabama Media Group is part of  Advance Local, a leading media company comprised of 12 local affiliated news and information websites that rank #1 among local media in their respective markets and more than 30 affiliated newspapers known for their award-winning journalism. Advance Local is part of Advance Publications, along with Condé Nast and American City Business Journals.
Alabama Media Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.

Alabama Media Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.

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