Social Media Editor

Butler Eagle, Butler, Pennsylvania

Date PostedOctober 06, 2017
IndustryNewspapers / Wires
Job StatusFull-time
SalaryNegotiable
Websitehttp://www.butlereagle.com
Description:

Description:
The Butler Eagle is hiring a social media editor to both shape and execute our Facebook and Twitter strategies. The Eagle’s social media editor handles all of our social media accounts while working with reporters, editors and the community.
The social media editor will help grow our digital audience, coach our staff on the best social media practices and work to learn about how to reach our audience in Western Pennsylvania.
Responsibilities:
• Hands-on managing of our social platforms. We know that the post timing, strong headlines, interesting summaries and compelling photos and videos give us the best chance to reach our readers and find new ones.
• Work to develop our best practices as we learn more about what our online readers want.
• Develop social media plans for projects, events and issues important to our readers.
• Use analytics to determine what works with our audience.
• Work closely with the “print product” to ensure that all of our readers are benefitting from the efforts of our 21st century journalists.
• Ongoing training and teaching of our staff.
• Using these analytics tools to track newsroom progress, set benchmarks and make strategic decisions.
• Keep ahead of the latest trends in the industry to keep the Butler Eagle positioned for what’s next.
Qualifications:
• Two years of social media experience in digital/editorial publishing.
• Experience building an audience on Facebook and Twitter.
• Experience using analytics to track audience growth and to build on the foundation we now have.

Contract: Robert Benson, managing editor, rbenson@butlereagle.com.
 


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