Social Media Producer

Advance Media New York, Syracuse, New York

Date PostedJanuary 02, 2018
IndustryDigital Media
Job StatusNot Specified
Salary$40,000 to $45,000

Social Media Producer
This position offers you the opportunity to play a key role doing something entirely new in journalism and media for Central New York’s leading media company.  As Social Media Producer, you will work to monitor the flow of content across and proactively promote the most sharable content on our branded social media accounts.  If you’re versatile with strong news judgment, as well as an interest in local sports and entertainment, or someone who has already found success in the digital world, this is a prime opportunity to take an exciting step in your career. You'll enjoy thinking outside of the traditional news box in order to make a direct and immediate impact on your audience. If you like the idea of being empowered to determine news placement, working in a collaborative news environment, and influencing the daily operation of your workplace, consider using your talents and influence to build a cutting-edge career with Advance Media New York.

Broad knowledge of activities in Central New York, including news, sports, and entertainment is a plus.
To be a good fit for this opportunity, you will need to have:

    A bachelor's degree in journalism, communications or a related field.
    A minimum of one to two years of journalism experience with a proven ability in managing social media accounts across a variety of platforms, including Facebook, Twitter, Instagram and Snapchat.
    Familiarity with audience engagement metrics across platforms and an ability to translate them into actionable data.
    Proven experience building, maintaining and engaging an active online audience.
    The ability to multitask, work independently under deadline pressure and prioritize tasks.
    Demonstrated writing and organizational skills.
    Solid understanding of the news industry and local market.
    Strong leadership and decision-making skills.
    The ability to work a flexible schedule, including nights and weekends, to provide 24/7/365 media coverage.
    Familiarity with website production and basic video editing a plus.

Additionally, you should be:

    Energetic and personable.
    A self-starter.
    Detail oriented.
    Passionate about digital media and online journalism.

The role:
As the Social Media Producer reporting to the Social Media Lead and Director of Digital Operations, you will be responsible for ensuring that our social media accounts and mobile platforms showcase the best content available, and that they are in sync with audience interest. You'll leverage your proven news, sports and entertainment judgment to decide which items to promote, and to respond rapidly to breaking news. You will also use content and audience metrics to drive decision-making.  You will need to be flexible and willing to assist with other tasks, including website management and user engagement.
Note: This description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities. **Regular evening and weekend hours required.
Advance Media New York is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.

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